Dee Doanes Featured in Inc. Magazine
I’m featured in Inc. Magazine. What do numbers really mean for Social Media Influencers when doing a public relations or marketing campaign?
Big shout out and thanks to writer, Christina Nicholson of Media Maven . Check out the article here: Inc Magazine Dee Doanes Social Media Influencers Story .
Social Media Influencers
The article I was featured tells of the concerns that brands have when hiring social media influencers. I advise brands I work with to not be just concerned with a social media influencer’s numbers. I’ve seen many micro-influencers with smaller followings( 5,000 to 10,000 followers), that have a higher engagement rate than influencers with 50,000 or more followers. Unfortunately, most brands will not consider hiring the micro-influencers to promote their products.
Please read the article and post your comments.